What is a brand?

A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. 

Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.


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DISCOVERは、世界の「モノ」、「コト」、「場所」、「人」の魅力を再発見する。 また受け継がれている日本の建築、食、祭りなどの多くの伝統文化や風景を、写真とともにわかりやすく解説するメディア。