Tokyo Rising - Pharrell's Return to Tokyo

Tokyo faces a new reality after the tragedy of 3/11.

 While persistent challenges still lay ahead, the city’s creative class is hell-bent on making sure that their hometown thrives. 

Innovative and resilient, they are defining the future of Tokyo on their own terms. We put our boots on and went exploring.

Grammy Award winning singer, songwriter and producer Pharrell Williams has always been fascinated with Japanese culture. His frequent involvement with the arts and fashion communities of Tokyo made him a natural choice to lead our exploration. 

From his two-year collaboration with Tokyo-born artist Takashi Murakami to create the artwork entitled Simple Things that kicked off the official opening of Art Basel Switzerland in 2009 to Nigo of A Bathing Ape fame designing the cover of Pharrell’s solo debut In My Mind, the creative forces of Tokyo have been a constant source of inspiration for Pharrell throughout his many projects. 

He has been a great supporter of relief efforts for the Japanese citizens affected by the incidents of 3/11. He jumped at the chance to visit the metropolis that has had such an impact upon him as an artist and as an individual.


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DISCOVERは、世界の「モノ」、「コト」、「場所」、「人」の魅力を再発見する。 また受け継がれている日本の建築、食、祭りなどの多くの伝統文化や風景を、写真とともにわかりやすく解説するメディア。